This self-initiated project imagines an online thrift brand that transforms secondhand shopping into a form of self-expression. The brand blends high-quality curation with inspiring style guidance, empowering customers to showcase their individuality while shopping in a sustainable, affordable, and quality-focused way.

The Problem
Younger generations are increasingly turning to secondhand fashion, but many online platforms overwhelm shoppers with inconsistent quality and poor presentation, and they often miss chances to inspire purchases through social commerce or lifestyle content.

The Solution
The solution is to design an online thrift platform that curates quality pieces with transparent condition ratings and unique appeal, uses styled photography to help customers envision how to wear each item, and aligns with the core values of sustainability, affordability, and quality.