Textile Museum of Canada

2025
Brand Identity Redesign
Self-generated

This self-initiated rebranding project for the Textile Museum of Canada explores a refreshed visual identity that reflects the museum’s contemporary approach to textile arts and culture. The redesign incorporates a new logo inspired by woven patterns and a clean layout system applied across various touchpoints.

The goal was to create a cohesive and accessible brand experience that connects tradition and modernity, resonating with new and returning visitors.

My Takeaway

Redesigning the brand identity for the Textile Museum of Canada was initially challenging, especially when translating the complexity of textiles into a cohesive visual system. However, through research and iteration, I developed a deeper understanding of textile design and how to create a thoughtful brand identity for a cultural institution.